SOLID GEAR WORKWEAR

Featuring GORE-TEX® Surround Technology

Client
Solid Gear

Gore-Tex®

Year

2017

Creative Directors & Motion Graphics
Susie Oosting

Claudiu Voicu 

3D Animation & Rendering
Modelling
Gijs van Kooten
Music & Sounddesign
Solid Gear – Innovative Workwear

Working from an almost completely open brief, we were asked by Solid Gear to create a 3D video showcasing the new technologies inside their most innovative footwear to date. Susie and I created a rough ‘1-take’ 3D animation which takes the viewer around and inside the main features, while timing it so that the full video could be split up into multiple 15-second edits for other social uses.

Once signed off on the pre-viz, Gijs van Kooten modelled the final design of the shoe for Colorbleed to fully animate, light and render. To finish off, Soundsright created the full soundscape from our initial notes.

The final video premiered at the A+A expo in Düsseldorf, Germany.